Our Marketing Expertise

Delivering distribution is only one element of growing your business or brand.  Brandshapers takes a strategic approach to building brands, driving consumer trial and building brand loyalty. We provide a full suite of marketing services to grow your brands using best-practise innovative marketing strategies & programmes 
 

Our Marketing Services include :

Brand Management & Communications

Market Research

Promotion Implementation

Trade Marketing Distribution Development

Brand Management & Communications 
  • Brandshapers provide the full suite of Brand Management and Brand Communications from Strategy and Planning through to campaign implementation.
  • Our Marketing Team are experts in building Irish and International Retail Brands
  • We use a combination of traditional communication methods such as Advertising, PR, Direct Marketing combined with leading edge Digital, Viral and Social Networking strategies to build brand awareness, trial and brand loyalty.  
Market Research
  • Using a mix of Quantitative and Qualitative Market Research tools Brandshapers specialise in keeping in touch with your customers to understand their needs, views and purchasing trends.
  • Our Retail expertise in EPOS systems and data analysis help us to track how your brands compete with competitor products in the retail basket. 
  • Our consumer panels are used to research new products, packaging and promotion initiatives, and we work with leading FMCG Research Houses to monitor brand performance, market share and brand loyalty across key markets
Promotion Implementation
  • Innovative and cost effective promotion strategies ensure that Brandshapers deliver added-value to your brands customers, and maximises return on your business investment.
  • Our promotion objectives are to grow sustainable market share for your brands from awareness, trial through to loyalty.
  • Using a combination of On-Pack, In-store, Price & Added Value Branded Promotions, our innovative communications mix ensures that brands are positioned in the right way, to the right consumers.
  • Brandshapers closely monitors and evaluates the effectives of each promotion to ensure best results and best return on the brand investment. 
Trade Marketing Distribution Development 
  • Brandshapers Trade Marketing Team play a critical role in developing and retaining your brands distribution and positioning within each retail outlet.
  • Working closely with both, our Key Accounts Team at Head Office Level, and our Sales and Merchandising Team at store level, ensures that your brands retail presence is maximised at every opportunity.
  • Using a combination of Trade Marketing strategies, we ensure that your brands have correct space allocation and number of facings, premium on-shelf positioning, and correct pricing, in line with agreed planogrammes.
  • Brandshapers Trade Marketing team also manage a range of In-Store promotional activity from concept to implementation
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"An honest, committed, experienced and friendly team to work with" N.Walker, Ella's Kitchen
© 2019 Brandshapers Ltd.
  • Ballytramon Business Park, Ardcavan, CastleBridge, Co. Wexford
  • Phone: +353 53 9179007
  • Fax: +353 53 9159494
  • Email: info@brandshapers.ie

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