Our Team

As one of Ireland's leading retail distributor companies, our greatest assets is our people. Our winning combination of retail distributor experts and experienced brand development managers, together create great service teams for your Business

With a commitment to enterprise and innovation, our experienced management team - each experts in retail distribution and brand development  - have built an enviable reputation for business creation and expansion. We focus on the quality of our recruitment, the resources invested in continuous training, and the innovative systems and management structures that support their work . We make it our business to mind our people, who in turn serve you, our clients,  well. Our People structure works like this ...

Dave Johnson MII Grad., CEO

Brandshapers was established by Dave Johnson in 2006 and he has built Brandshapers up to be one of Ireland's fastest growing retail brand distributors. Dave has over twenty years Senior Sales & Marketing Management and Director roles across a number of major blue chip organisations including Coca Cola, Tesco , British American Tobacco, Alphyra ,Wella, SHS. Retail distribution channel management experience includes the following : Multiple, Convenience, Forecourt, Pharmacy, DIY, B2B, Vending and Food Services across key categories Food & Beverage, Healthcare, Non Food, Chilled, Frozen and Telecommunications

Liz Clarke FCCA, Managing Director

Liz, a fellow of the Association of Chartered Certified Accountants, manages Brandshapers finance function and has established best-practise finance process for the business. Liz has 20 years' experience in finance, including a range of senior roles from Group Accountant, Financial Accountant & Financial Controller with leading Irish companies, Royal Sun Alliance, Europlex Manufacturing,Ltd, Leaf Ireland, Wood Mouldings Ltd and Herbst Group.

Peter Clarke, Commercial Director

Peter has over 30 years' experience working with multinationals such as Colgate, Palmolive, Bristol Myers Consumer Division (Country Head). He held the role of Managing Director of Daelgate Ltd with responsibility for a brand portfolio which included Gillette, Bayer Ireland, Alberto Culver & Shiseido Products. Peter also held the Commercial Director's role with Johnson Brothers, with responsibility for the P&G portfolio.

Peter's broad experience of Operations, International, Organizational structure, Strategy and Innovation within the industry are real additions in terms of added value services to our clients & our company alike.

Eamon Condon BSc Mgt, Trading Director

Eamon is an experienced sales professional having worked in the FMCG industry developing and implementing retail distribution strategies for companies including Cereal Partners, Masterfoods, Grants, Bulmers, Erin Foods and Georgia Pacific. Eamon manages Brandshapers sales and merchandising team, tele-sales function, and Sales Information Systems

Helena O'Connell CILT Dip., Logistics Manager

Helena has worked with Brandshapers since it was first established managing the retail distribution function. Helena has extensive knowledge of our supply chain requirements, order processing, EDI and warehouse management, working closely with our trade partners. She is also responsible for Brandshapers Medical License annual renewal audit.

Liam Dooley BBS, Business Unit Manager

Liam has over 10 years FMCG experience having previously worked as a senior buyer with one of Ireland's largest pharmacy groups looking after a wide array of categories including OTC medicines, vitamin and mineral supplements, babycare and seasonal gifting. Liam also has extensive e-commerce and digital marketing experience having managed a rapidly growing e-commerce site for over 4 years.

Laura Raftery BA Marketing, Trade Marketing Executive

Laura has over 12 years experience in Marketing & Retail Brand Distribution. She was awarded her degree at the University of Business in Montevideo Uruguay, & went on to work in South America for IOSC International Logistic & Marketing Company, specialising in the Duty Free channel, before moving to London working for market leading premium brands in the Health & Beauty Industry, Guerlain, Christian Dior and Givenchy.

Jenni Fenlon BA Marketing & Languages, Brand Manager

Sales and Marketing Co-ordinator with 11 years experience in the health and beauty industry. With a background in both purchasing, marketing and wholesale, Jenni has a unique insight into how the industry works from product sourcing right through to end retail sales.


"An honest, committed, experienced and friendly team to work with" N.Walker, Ella's Kitchen
© 2020 Brandshapers Ltd.
  • Ballytramon Business Park, Ardcavan, CastleBridge, Co. Wexford
  • Phone: +353 53 9179007
  • Fax: +353 53 9159494
  • Email: info@brandshapers.ie


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